Running a business is every bit daunting. But there’s a silver lining to it. You can make the process slightly effortless by adapting to the latest marketing trends. You may already be aware of some, while some may seem relatively fresh. Let’s take a look at the top digital marketing trends of 2022 that will take your business to great heights.
Digital Marketing Trends in 2022
Surely you may be familiar with automated ad buying. But with 2022, we can expect some interference from AI in the process. Businesses rely heftily on reliable and cost-effective solutions to generate revenue. Of course, humans have been a good help all along. But now is the time to evolve. With programmatic advertising, businesses can use AI’s precision, agility, and consistency to deliver ads to the right prospects at the right time. This approach is much better than the typical ‘Spray and pray’ tactic that was nothing but a drain on businesses’ money.
Our mind processes visuals 60,000 times faster than words. And if those visuals are orchestrated into a video then hallelujah!
Video marketing has got to be the biggest and most important marketing trend today and it’ll continue to thrive in the next 5 to 10 years. 74% of marketers believe that videos have a better ROI than static visuals. For businesses that rely on Facebook and Instagram for marketing, videos can be great for engaging a bigger chunk of the audience. Plus, there’s always the chance of republishing videos. The same cannot happen when you’re posting static visuals.
Albeit the idea of targeting consumers based on their locations is not fresh, but it’s likely to stick around for some more years. Geo-Fencing enables marketers to target their potential consumers in real-time. If you have a retail location for any of these businesses: pet care, health, food, entertainment, beauty, and grocery, then you mustn’t hold back from investing in geo-fencing.
Customers love Instant Responses. If your business is active on social media platforms, then it’s plausible to receive queries from customers in distress at any time of the day. The real key is to be ready for such moments with chatbots. Chatbots are more like virtual assistants that ensure timely responses to customers in distress. Around 80% of customers have reported a positive experience with Chatbots.
Shopping via Live Streaming
Well, this trend is already big in China. The rest of the world is finally catching up. Two of the American fashion industry giants: Tommy Hilfiger and Levi’s are among the first ones to jump on the bandwagon. Both the brands are working on starting live streaming shopping events. Facebook, Amazon, and Instagram are also planning to figure out how they can make this trend work for their platforms.
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This marketing trend is already big. However, in 2022, you should expect to see more brands resorting to creating interactive content. In case you’re not familiar, interactive content is more engaging than traditional text or static visual-based content. Usually, such type of content comprises of quizzes, AR-based ads, 360º videos, polls, and more. Producing interactive content will allow your consumers to connect with your brand and be more involved in the eventual buying process. Plus, 91% of buyers are always on the hunch for interactive content. So, be mindful of this when you’re producing content for your social media platforms next time.
Alternative Search Engines
Google has been a household name for as long as we can recall. However, now there seem to be other search engines racing toward the spotlight. Lately, most of Google’s traffic was seen diverting toward Baidu and Bing – two of its prominent arch enemies, if you will. This resulted in Google’s market shares incurring a slight dip. Albeit the change is small but it’s something worth noticing. Let’s face it, we aren’t ready to witness the collapse of the world’s most beloved search engine. From ads to geo-fencing, everything will have to undergo a massive change if Bing and Baidu enter the spotlight.
All Things Concluded
The aforementioned marketing trends may have already been around, but there are many businesses still shy of embracing them. Let 2022 be your year of embracing these digital marketing trends. Because now, it’s time for your business to gain an edge over its competitors and shine the brightest!